Hey, I’m Nina. And I’m here because I’m really good at helping creative business owners find words that must be said to build relationships and drive sales.

I know you love what you do and I know you want to share that, in a voice that sounds like you speak.

But when you sit down to write, the words on the page make you cringe harder than reading old Facebook posts.

As a conscious copywriter, I take the one-of-a-kind message of who you are and find the most curious, responsible and creative way to bring it to life.


Conscious copywriting is the glue that holds a profitable, purposeful brand together.

It’s the soul that makes your client feel better after hearing from you.

It enlightens, informs, entertains.

It’s designed for humans, not stereotypes.

It never, ever dabbles in fear-based marketing. 

I craft messages that speak only to your client, so you no longer have to waste time and effort on those who drain your energy.

Add purpose & personality to your copy and the magic will happen.


We’ll chat about your project, challenges & goals. I absorb it all – your product, service and people. But mainly, that secret sauce: your unique personality.


I’ll put together a written proposal & quote for you. Once agreed, I’ll get cracking! Check out my copywriting services to see how I hit your objectives.


We’ll work closely, reviewing & tweaking, to make sure you’re in love with your copy. I won’t stop until you’re giddy to show off your new words. 


What I stand for:

Copy with value

Sentences that sing

Words that change the weather in a room

Catapulting personality, not shrinking it

Making sales in a conscious, responsible & meaningful way

Deeper, human marketing over lifeless stereotypes

Opening new doors, even when you feel like every single door is closed

Old people and pregnant ladies on buses


Some nice things people have said

  • It was love at first sight…

    The minute I looked at Nina’s website, I just knew I had to work with her! It was as if she was inside my head and her words just clicked with me straight away and my fingers were already typing an email to her before I knew it.

    Nina has an incredible knack of just ‘getting it’ – she fully understood me and the people I wanted to reach, and was able to help me find the exact right way to cut through the noise and create captivating copy which helped me to engage with and help my clients on a much deeper level.

    Nina helped me to find the right words for my course launch and it’s been my most successful to date – why did I not do this earlier?!

    I now feel like I have a little Nina in my head! I’ve become a total copy snob and I’m not even sorry about it 😂

    Thank you SO much! 🖤

    Maddi Cook
    Salon Owner & Business Coach
  • “I always knew Nina was special when she stood in for me speaking about content at an upscale hotelier conference in Salzburg at a pretty young age. That spoke volumes to me about her personality, strength of character and courage, all qualities that she definitely brings to her work.

    I think you’ll find her as much fun to work with as you could possibly expect and you’ll be drawn to her – she’s warm, funny, open-minded and a supremely good writer.

    As a small business wanting to master the art of compelling content and nail your online voice so that it helps your future clients fall more in love with you, you need Nina on your team!”

    Ruth Hoskins Creative Coach
    Ruth Hoskins
    Creative Coach
  • “Nina is brilliant at putting into words what you know about your business, but aren’t sure how to say it. She helped develop our dream brand voice and her blog posts & newsletters always make me laugh. She cares so much about getting to the heart of a business and made our copy conversational, informative and relatable to dog owners.”

    Lilly Shahravesh Love My Dog
    Lilly Shahravesh
    Creative Director

Hey ho, let's go...

If you think I’m the right copywriter for you, I’d love to serve your creative business and help it bloom 🌼

I work from my little home office with my cats and coffee machine never far away, within easy reach of Newcastle, Durham, Sunderland, Gateshead, Darlington, Middlesbrough, Hartlepool and further afield.

But don’t worry about location. I’m an email, phone call or Skype away for my clients all over the UK, Europe and the rest of the world.

So, if you’re passionate about putting your soul’s message into words and your dream clients into your inbox, email me at nina@writewells.co.uk or fill out the form below.