Cats purr, goats bleat, and humans decide if they trust you in less than one second.
When your marketing and messaging is built on consent, clarity, and connection, it tells people you’re safe to listen to, buy from, and be seen by.
I’m Nina Cresswell and I help creative, curious business owners lost for words.
In my years as a freelance copywriter, I’ve helped launch global brands, coached values-led founders, and put words to the quiet brilliance of business owners doing things differently.
My thing is: I listen. Closely. To what’s said, unsaid, and lurking beyond consciousness. I ask questions that pull the real story through. And I care – not just about the copy, but about what it protects, reflects, and unlocks.
On a personal level, I believe in curiosity, cups of tea, and cats as creative partners. I also believe the best music lives somewhere between Billie Holiday and Bikini Kill, and Bob Mortimer may well be the wisest storyteller alive. ♡
My approach
I don’t believe in marketing that hijacks nervous systems.
But that’s exactly how I was taught to do it. Before founding Writewells in 2017, I learned to write copy that grabs attention, stirs urgency, and drives conversions – by any means necessary.
Yet, before words can sell, they need to signal safety. And if your message leaves people tense, panicked, or not quite sure why they said yes – it might get a click, but it costs you connection.
This is why I never rely on fear, fake urgency, or shame to make a sale. Because truly long-term businesses earn loyalty by making people feel seen, not sold to.
I live by the same principles I write with. And I kept the receipts…
In 2020, Writewells took a backseat while I fought a legal battle to protect my voice, my truth, and other women.
In 2023, I won a landmark case, shining light on how lawsuits are used to silence public interest issues.
That case helped shape the law. It’s also shaped how I work: from a place of clarity, consent, and deep respect for people’s stories.
Since then, I’ve spoken in Parliament, Amnesty, and other charity events, helping protect freedom of expression and human rights.
In a world of AI slop and frantic tactics, I believe consent-led, emotionally safe, conscious messaging is the future.
Rooted in the slow business movement, conscious marketing is the intentional practice of communicating with care, clarity, and transparency. It’s about attracting the right people and helping them make informed choices based on real needs – not manufactured urgency. In doing so, it sells with integrity.
Wield words. Wield power.
You’ve built something that makes you proud. When you work with me, you get a writing partner who’s committed to that pride, integrity, and peace of mind.