Jen is a brilliant designer for arts & culture brands, but didn’t feel like this was coming across on her website. The copy she’d written on her new homepage didn’t sit right with her anymore. She wanted descriptive, personality-infused web copy that attracted more of her best-fit client (BFC) and worked in harmony with her web design.
Worried about being too niche, Jen had taken a ‘spray and pray’ approach to her marketing copy. We worked closely to establish her creative brand archetype (The Innocent Creator) and streamline her messaging to target her BFC bang-on (there’s riches in the niches, baby).
Turning Jen’s services & thoughts into playful, purposeful copy gave her a fresh drive to update her website. New clients always compliment her process landing page, which uses storytelling to create rhythm and express the simplicity of working with Jen.