Maddi wanted red-hot, high-converting copy for a course she was launching. She wanted to learn how to use her voice to differentiate herself from other salon coaches. She also wanted to do this in a way that made her audience feel empowered after hearing from her.
I worked closely with Maddi so she could learn from my process. We studied the current market to see how she could stand out using my creative archetype method. From in-depth research, we discovered her secret sauce was her down-to-earth, straight-talking loveliness – The Everywoman Boss. This made her stand out from a sea of seven-figure-touting salon coaches, who were more aspirational than attainable. So, I created an in-depth brand voice strategy around her unique purpose & personality, then launch copy which included landing pages, FB ads & email nurturing series.
With her messaging crystal clear Maddi had her best launch to date, with tens of thousands in sales – the first one coming in the instant she posted my copy.
Since working together, I often wonder if it’s my words or Maddi’s she’s posting. She’s utilised writing skills from our copy coaching & it shows – her motivating, ethical rhetoric is a pure joy to read!