Amy was tired of repeating the word ‘gorgeous’ to describe weddings, so wanted fresh web copy that sounded like her. As the pandemic brought wedding photography to a halt, she also needed landing page copy to advertise her family shoots & portraits. When life gives you lemons, pivot!
Through my research, I discovered Amy’s graceful charm made her stand out among the louder voices in the wedding industry. Many voices in Amy’s industry are super bold (which is brilliant), but I saw it was actually Amy’s quiet thoughtfulness that made her clients feel special & comfortable with her presence on their big day (her ‘Lover’ archetype). With her family photography & portraits, she turns shoots into an adventure, hunting out the loveliest locations with plenty of natural light (her ‘Wild Woman’ archetype). So I channelled all of this in her website copy – Amy became The Wild Lover.
I’ll let this voice message from Amy speak for itself… ♥