write well, read this...
What do I write about? The four types of content your client wants to read
Does writing spook you out? This week, I’m banishing the copy demon of Having Nothing To Say. Read this for the four types of content every client wants.
How to write inclusively: An anti-racist round-up
Prioritising diverse, inclusive, anti-racist language: A round-up for marketers, brands & journalists who want to write more inclusively and consciously.
Are you a Conscious Marketer or a Doom Merchant?
New reality = new marketing plan. There’s never been a more crucial time for business owners and marketers to share messages responsibly & empower their clients.
Conscious marketing during the coronavirus crisis: FREE guide for business owners
Stay relevant & responsible during the coronavirus crisis with this free printable marketing guide.
World Book Day magic is fading: reclaim it
Costumes get pricier. Parents get angrier. The meaning gets muddier. Find the World Book Day merriment again by (spoiler alert) reading books.
The ONE question that’ll keep your brand marketing relevant
Times are a-changing and you need to keep up. Here’s how to manage your meaning in this fast-shifting world.
20 ways to use social media holidays to increase small biz visibility [+FREE 2020 calendar]
Downloaded my free social media holiday calendar & not sure how to use it? Steal these 24 conversation starter ideas for 2020 & make them your own.
WELCOME TO THE YEAR TWO-ZERO! What now?
It’s 2020. The Future. A fresh new decade to ditch self-limiting beliefs about your copywriting skills and get your personality-infused words wayyyy out there.
“Be yourself on purpose”: 19 things I’d tell 19-year-old me
If you were face-to-face with the you from a decade ago, what would you tell her?
Bland identity? You need archetypes
Managing your meaning gives you power. Find your unique archetype and tap into your dream clients’ feelings and instincts authentically.
101 ways to write well
I believe anyone can write. It’s a skill that can be learnt, then honed. If you’re crafting copy that makes you cringe, bookmark this guide and dip in when that blinking cursor mocks you.